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Turkey Kerry Ridge canned goods company to test the water market

    Turkey bass and sea bream aquaculture and processing companies Crick began canned smoked trout and croaker market to test the water.

    Turkish company Bahar export manager, said the company has just started trying to sell its canned seafood, which is used as the company's shift to high value-added seafood part of the strategy.

    Crick's own brand in the domestic market is still on the international market, the main products are canned smoked trout products.

    However, the company plans to develop regional marketing network in Barcelona, Spain, in order to test the interest of foreign buyers.

    Last year, the company has established a seafood processing plant to produce frozen and fresh fish and some sea bass, sea bream, bream and other value-added services to meet their needs. Now, the company can achieve its business in Spain 70% of turnover, value-added seafood products accounted for 30%.

    Through more value-added seafood, companies can use them to promote their brand awareness. Bahar said: "When you sell to wholesalers, and with the enhancement of value-added products, you will find products increasingly close to the consumer."

    In the future, the company plans to achieve fifty-five division gross margin. The company's number one market is Russia, where consumers are more preferences of large-size trout, salmon, canned products. Russia now accounts for 20% of turnover.